Neversecond and why it's your go-to choice:
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Positioned as the leading scientifically backed performance nutrition brand for endurance athletes worldwide, our focus centers on fueling, hydration, and recovery.
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Dive into the world of Neversecond, a brand synonymous with excellence in both road and off-road cycling and running. From formal collaborations with Team Bahrain Victorious and Ef Pro to informal partnerships with various teams (5 teams at the Tour de France) and riders, our impact in the cycling community is undeniable. Off-road cycling enthusiasts can find familiarity in our associations with top athletes like Keegan Swenson, Sofia Gomez Villafane, and Russell Finsterwald. Notably, 90% of the top 20 Life Time Grand Prix athletes rely on Neversecond.
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What truly sets Neversecond apart is our systematic approach. Unlike other performance nutrition companies that promote a generic "take a gel, take a bar, take a drink" strategy, Neversecond introduces a structured system for success. Our intelligently labeled 30-gram increments, known as C30, C60, and C90, simplify calculations, aligning seamlessly with the "gold standard" fueling guidelines for endurance sports. All our products share a consistent carbohydrate composition, empowering athletes to tailor their nutrition plan. The integration of 200mg of sodium per serving streamlines sodium intake. As athletes reach the 90g per hour threshold, they benefit from a strategically placed 200mg of sodium, perfectly aligned with the sodium loss bell curve. Elevate your performance nutrition with Neversecond – the meticulous choice for endurance athletes.